The Book

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The Social Golf Course: Increasing Rounds with Social Media

Zeb Welborn (Author), John Hakim (Author), Larry Welborn (Editor), Annie Welborn (Editor), Lacey Welborn (Editor), David Kramer (Foreword)

The Social Golf Course: Increasing Rounds with Social Media, written by Zeb Welborn of 19th Hole Media and John Hakim from Greenskeeper.org is an introduction to golf course marketing with social media. Social media is not just a marketing and sales tool. It creates word-of-mouth excitement. It can help build business. It can attract more golfers. Market your golf course more effectively in the 21st century with social media using tools like Facebook, Twitter, email marketing, blogs, Instagram, YouTube, Vine, LinkedIn, Greenskeeper.org, Google+ and much, much more.

Amazon.com Reviews

5.0 out of 5 stars

Must read for golf industry professionals.

October 7, 2014
Format: Paperback
Excellent resource for anyone in golf industry. Well written and insightful.

 

5.0 out of 5 stars

Ideas are practical and we always could use reminders on how to better improve our interactions with customers

August 29, 2014
By kt
Format: Paperback
This publication has a lot to offer, not only to golf course operations but also to all businesses. Ideas are practical and we always could use reminders on how to better improve our interactions with customers. Must read for everyone.

 

5.0 out of 5 stars

Zeb not only explains Social Media’s application to the golf …

July 24, 2014
Format: Paperback
Zeb not only explains Social Media’s application to the golf world, but broadens the lessons contained to emphasis the need to apply this with clients, referral partners and staff as the margins between the real world and electronic social media continues to blur.

 

5.0 out of 5 stars

Sandy Bagger® at sandbaggeranonymous.com™ loved the Social Golf Course

May 25, 2014

Format: Kindle Edition
Åbsolutely loved it. Many of the suggestions are intuitive toward the end of the book with discussion of service in a service business but certainly deserved discussion. The social media and marketing information and suggestions are helpful to a novice in social media. Even though it is aimed at the golf course industry it easily can be extrapolated to other businesses, golf or non-golf related. Easily read in one sitting which is helpful but chock full of information. Well worth a look if you are in or considering getting into the use of social media beyond developing a web page for your business.

 

5.0 out of 5 stars

A Must Read!! The New Golf Industry “Marketing 101”

May 20, 2014
By Kevin Flanagan (Long Beach,CA)
Format: Paperback
What all golf course owners, operators and employees must read and have on their desk top. The actual desk as well as the one on your computer. Zeb and John have created a great starting point and guide for the golf industry as well as any industry looking for help to go from the “old school” methods to the new social driven life style and economy we all find ourselves in today’s world.
Let’s just make sure to turn off those smart phones while out playing the greatest game in the world.

 

5.0 out of 5 stars

Down to earth applications of social media

May 14, 2014
Format: Kindle Edition
Author recognizes that social media really only benefits certain types of businesses. Those where an element of community exists. Even the name of his company (19th Hole) points to the community aspect of golf. Social media seems to be a waste of time to most other businesses.

 

5.0 out of 5 stars

These Guys Are On To Something

May 5, 2014
Format: Kindle Edition
These are two smart, energetic and technologically savvy young men who have turned their attention to the business of golf. Their enthusiasm for the game is infectious. And they are nothing but generous in sharing their methods and ideas for getting more players out on the fairways. This is a worthwhile read. These guys are on to something.

 

4.0 out of 5 stars

Great for Golf Social Media Marketing

April 29, 2014
By Martin McDonald (Wayne, PA)
Format: Kindle Edition
As the Owner of a Social Media Marketing Agency, Bad Rhino, I am always looking for new ideas and to keep my Company on the cutting edge of Social Media. I picked up this book to read about Golf Course Marketing as we have been approached to work with a few courses and Professionals. Zeb does an outstanding job in painting the whole picture and not just fluff. This book is a must for any Golf industry professional and especially Golf Course owners/Managers. In fact any small business owner could use the concepts in this book. I started reading it over lunch and couldn’t stop, its a great easy read packed with outstanding REAL world facts to be launch a successful Social Media Marketing Campaign. I really enjoyed reading this book.

 

5.0 out of 5 stars

Great information about social media.

April 24, 2014
By AshleyFormat: Kindle Edition
The Social Golf Course is a great book. The information a about how to utilize social media can be used in every type of business. I learned a lot about how to make social media work for me. Also, I learned a lot about golf and the history of golf. We all need to change with the times and Zeb has done a fantastic job of illustrating how we can benefit from using social media to market ourselves in a positive way. I enjoyed reading this book.

 

5.0 out of 5 stars

Not Only For the Golfing Industry!!!!

April 15, 2014
Format: Kindle Edition
If you’re looking for ways to improve exposure for your business, I highly recommend this book. Lots of great tips and insight into building a social media strategy around your business. The focus of the book is on golf courses, but the principles are relevant to any business looking to grow through social media.

 

4.0 out of 5 stars

Reach your target consumers – this book will help lead you there

March 23, 2014
I enjoyed this book despite the fact that Golf course mgmt is not my business. I enjoy golf and this book helped educate me on what course mgmt must deal with in order to be successful in this new age of internet marketing. So many of the topics are applicable to just about any consumer based industry. Book is well written and definitely worth a read.

 

5.0 out of 5 stars

All golf courses should read this

18 Mar 2014
Format: Kindle Edition
Zeb understands the power of Social Media and how to use it to groww business. Golf courses were the hub of local communities. They could be again. Zeb shows how Golf Clubs can harness their people as one big team and family and really make a difference to the long tem sustainability of their club and course. Full of simple practical steps, the \social Golf Course is a must read (and apply) for every golf club

 

5.0 out of 5 stars

A must for all UK golf courses to read and pick out what will work for them

13 Mar 2014
Format: Kindle Edition

I cannot remember how I cam across this book – probably looking for a Kindle read and it was free for a day – but I found it very helpful even though, like others here, I don’t own a golf course! I do play a couple of days a week though and am a member of a club. And boy should our club be taking lots of these messages and throughts and putting into action to increase the membership; social activity and general reputation of the club. Easy steps – just needs buy- in and action.

I also agree that this book is relevant to any industry or business looking to become a “social” organization. Engage people – of all ages – without having to pressure sell.This book provides a strategic and tactical roadmap for you to think about and discuss at your own club – and from there to think about what you can\ cannot do now – and so create a “social” golf course business.
So maybe the next monthly meeting (or quarterly) of the golf committee will be less about Bill’s handicap cut of 1; or the extra £3 in the competitions pot – and more about how have we engaged with our existing members and potential new ones and paying customers.

 

5.0 out of 5 stars

Required Reading!

March 4, 2014
By Sam Adams
Amazon Verified Purchase

This book should be required reading for senior management in any golf operation. The concepts discussed apply to much more than just the golf industry. Almost any business could profit by the social media and customer service information in this book.

 

5.0 out of 5 stars

Reminder that we are ALL in the “social” business

February 26, 2014
Amazon Verified Purchase

I found this book very helpful even though I don’t own a golf course. I think this book is relevant to any industry or business looking to become a “social” organization. We are living in such an interconnected world that every business has to find a way to consistently engage and create value for the people/community that they are serving. No consumer wants to be just another number. The alternative is slow attrition of your client base to your competitors.

Different social media channels allow you to do just that. This book provides a strategic and tactical roadmap for you to create a “social” golf course business (but as I said before, the template can be applied to other industries/businesses as well). It is very well written. A must read.

 

5.0 out of 5 stars

Awesome Social Media Tips for Golf Courses (or any other businesses for that matter)

February 26, 2014
By Herby Fabius
Amazon Verified Purchase

Even though it’s somewhat related to Golf Courses, the Social media marketing tactics can apply to any businesses.

Whether you’re just starting out or already have a social media presence, this book tells you how to take it to the next level.It’s very well written and very easy to understand. I recommend it to anyone who wants to establish a social media presence for their business.

 

4.0 out of 5 stars

Helpful ideas on starting or improving your social media presence.

February 26, 2014
Amazon Verified Purchase
The Social Golf Course was a good read, that provided helpful information! I am looking forward to the website will be up March 14th so I can visit for additional information and ideas.

 

5.0 out of 5 stars

What every golf course needs to know

February 26, 2014
The Social Golf course illuminates new ways for golf courses to promote the game and increase play — with social media. It’s thought-provoking not just for golf courses, but for any business dealing with consumers…Crisp writing by Zeb Welborn and John Hakim.
Portion of the cover photo for the book by Aberdeen Proving Ground photo (http://www.flickr.com/photos/usagapg/7166419024/) used under CC-BY https://creativecommons.org/licenses/by/2.0/ Blurred from original and built upon.